The Story

Middelwateringbouw is a young and ambitious construction company based in Rotterdam, specializing in residential and commercial building projects. With a strong focus on quality, safety, and clear communication, the company delivers a wide range of projects, from new builds and renovations to large-scale refurbishments.

Internal Magazine as a Starting Point

Our collaboration began with the development of an internal magazine. The objective was to professionally showcase completed construction projects while also sharing company updates and team stories. The publication needed to do more than inform — it had to strengthen internal pride and reinforce the company culture.

This first project laid the foundation for a long-term collaboration, with the brand identity of Middelwateringbouw at its core.

Brand Development & Application

While the existing corporate identity remained the foundation, the challenge was to subtly refine and modernize it without compromising recognizability. By introducing lighter, fresher visual details, the brand gained a more contemporary and youthful character — aligning with the company’s ambition and growth.

This refined identity was consistently applied across social media animations, print materials, out-of-home campaigns, exhibition stand designs etc.

Result

An ongoing partnership in which the visual communication of Middelwateringbouw has evolved into a strong and professional brand narrative. The balance between consistency and subtle innovation ensures an appearance that feels both reliable and forward-looking.