The Story

Ben Borst is a well-established webshop with a strong reputation in luxury clothing, renowned for its commitment to high-quality and stylish offerings. For this project, I led a comprehensive redesign, focusing on modernizing both the design and functionality of the site to elevate the user experience. From the outset, my approach was to create a seamless balance between style and usability, ensuring the refined identity of Ben Borst was maintained while enhancing ease of navigation and access to products.

The redesign process involved extensive user experience research, laying a foundation that would resonate with Ben Borst’s loyal customer base. Although there was consideration for a full rebranding, we ultimately decided against it to preserve the recognizable and trusted identity that long-time customers had come to appreciate. Instead, the redesign honored this existing brand identity, weaving it into a fresh layout with optimized browsing and purchasing processes.

In essence, this project was about refreshing the Ben Borst online presence, marrying elegance and functionality in a way that meets the demands of today’s digital landscape, while staying true to the brand’s roots. The final result is a user-friendly, visually compelling platform that continues to uphold Ben Borst’s luxurious and customer-focused reputation.