The Story

Sam’s Beauty Lab, a company specializing in beauty treatments, sought an identity that embodied elegance, femininity, and luxury. Guided by the owner’s vision, I designed a brand that integrates sophisticated elements like marble textures and premium materials to evoke a sense of refinement and exclusivity.

The centerpiece of this identity is the logo, a bespoke design inspired by the owner’s handwriting. This personal touch adds warmth and authenticity, perfectly complementing the luxurious aesthetic of the brand.

To bring the brand to life, I developed a range of media, including flyers, posters, gift cards, tri-fold price lists, and a fully designed website. Each element was carefully crafted to maintain the cohesive, upscale feel of the brand while ensuring functionality and clarity.

This project highlights the fusion of personal storytelling with high-end design, creating a memorable and tailored identity that resonates with Sam’s Beauty Lab’s clientele.